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Books in Unusual Places: Marketing Outside of the Box

Rachel Kent

Blogger: Rachel Kent

FullSizeRenderWhen I was camping up in the Sierra Nevada mountains two weekends ago, I came across a little library outside of the camp host’s camper! I was surprised to see the book cart, but I think it’s a great idea for a campground. I’ve been on many trips where I run out of books to read and there aren’t many bookstores in wilderness areas.

One of our Books & Such clients, Amy Lively, was recently sent a picture of her book How to Love Your Neighbor Without Being Weird inside of an Amish hardware store. Books can end up in unusual places!

When it comes to marketing a book, it’s easy to get stuck in a rut. Authors (and publishers) can fall into the trap of doing the same things over and over again. Not thinking creatively about marketing could be limiting the sales and the influence of your book.

Now, I don’t think that heading over to your local Amish hardware store to pitch your project is necessarily the right step for you, but maybe there’s a local coffee shop nearby that would enjoy hosting a local author for a brief reading? It would likely be mutually beneficial. You could do a reading and bring some books to sell and the coffee shop might get more business that night. It doesn’t hurt to go ask and it could be fun!

And maybe your book won’t reach many people at a campground in the California wilderness, but can you think of another unusual place you could send a book or two that might lead to some great exposure for you?

What is the most unusual place you have seen books?