Blogger: Rachel Kent
I recently watched a documentary on Netflix about the Funko company and noticed how welcomed all of their “funatics” (this is what they call their fans) feel into their brand culture. I’m sure you’ve seen their Pop! …
fans
Welcoming Readers
Blogger: Rachel Kent
Yesterday, I was reading an article in the CBA Retailers + Resources magazine (April 2015) about welcoming little children into Christian bookstores (to increase sales) by having a large children’s section with toys and books for sale …