At a recent staff meeting, Janet Grant filled us in on a Bookspan/Publisher’s Marketplace webinar she attended a week or so ago. She took great notes on many topics but one point stood out to me. The presenter observed that …
Barnes and Noble
What Publishers Do That Authors Can’t
Blogger: Janet Kobobel Grant
How many times have we heard the question: Why should I go with a traditional publisher? They just ask me to do all the heavy lifting with the marketing anyway. New light was shed on that …
Marketing: Meeting the Booksellers
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I have a confession to make.
My father was a successful salesman.
My brother is a fantastically successful salesman.
I take after my mother.
With a history like that, you won’t be surprised