Author Archive

How to Find and Keep Readers for Your Blog

Janet Grant

Janet Kobobel Grant

Last week a client who is just beginning to blog asked me how he could improve his work. As I responded to him via email, it occurred to me that each person who blogs has learned certain …

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How to Talk to Your Publisher About Your Marketing Plan

Janet Grant

Blogger: Janet Kobobel Grant

This past week I participated in a number of marketing phone calls that included, among other participants, my client, the publishing house marketing director, the publicist, and the social media marketer. Each call was to discuss …

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What I Wish Publishers Would Do Differently

Janet Grant

Blogger: Janet Kobobel Grant

We’ve all heard over and over again what traditional publishers bring to the table that self-published authors can’t generally access. Just to recount, lest we forget, the primary assets publishers cart into the equation are: curation …

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What You Need to Know about Facebook’s Latest Revamp

Janet Grant

Blogger: Janet Kobobel Grant

If you’re like me, when you head to a social media site and discover it’s been revamped once again, you feel your blood pressure rising. Partly because you’re weary of how often changes occur but also …

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Publishing’s Dysfunctional Buying Habits: A Parable

Janet Grant

Blogger: Janet Kobobel Grant

Do you ever wonder why publishers seem to binge buy? Suddenly suspense is big, and it’s what all the editors want to talk about at writers conferences. But historicals are out.

How can an entire, standard …

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Writers: How to Find True Ideas in Your Noisy Head

Janet Grant

Blogger: Janet Kobobel Grant

My client’s mind must be awash with conflicting ideas about her manuscript. Here’s what happened: I love Marissa’s novel and received nice enthusiasm for the idea when I pitched it to editors. But this is the …

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Why You Should Read Bad Books

Janet Grant

Blogger: Janet Kobobel Grant

While we readers are constantly on the hunt for the penultimate book that satisfies to the core, we spend a lot of time reading books of a lesser nature. I wonder if we’re garnering as much …

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Twitter Abuse

Janet Grant

Blogger: Janet Kobobel Grant

If you don’t “get” Twitter or aren’t seeing the results you’d like from it, this blog is for you.

As tweets stream down my Twitter home page, I often see entries like these:

“I posted a …

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Writing a Smart Query

Janet Grant

Blogger: Janet Kobobel Grant

Writing a standout query remains one of the greatest challenges for a writer hoping to snag an agent’s or editor’s attention. I often describe those of us who receive a barrage of queries every day as …

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How to Make Your Book Cover Stand Out

Janet Grant

Blogger: Janet Kobobel Grant

Here’s the good news for authors: Nowadays every book cover is face out…online.

Now the bad news: Every book cover is face out.

Most of us readers used to discover books in bookstores. I can recall …

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