Blogger: Mary Keeley
Location: Books & Such Illinois Office
Twitter has approximately 20 million loyal users. The number of drive-bys, so to speak, is diminishing. In response, Twitter is repositioning itself as distinct from Facebook and the others. Almost a year ago Twitter executives expressed the desire to become “the pulse of the planet” rather than a “social network.”
The result is a different definition for users of Twitter than a few years ago. There is a high degree of brand following and brand loyalty. Those users with a strong following are much more likely to multiply the influence of their brand than their friends on Facebook. It appears the strategy of the Twitter executives is to attract those who have or want to create a brand, loyal brand followers, which, in turn, attracts more users to Twitter.
Here are some statistics about Twitter users courtesy of Daniel Flamberg, founder and managing partner of Booster Rocket, a consulting organization:
- 75% of active Twitter users are bloggers.
- 70% comment on other blogs.
- 61% write at least one product review per month.
- 56% write articles for third-party sites.
- 53% post videos online.
- 50% contribute to wiki sites.
- 48% share deals and coupons.
These users share! We’ve grown accustomed to thinking that because Facebook has more than 750 million active users (most current number from Facebook), it’s the best place to promote yourself and your brand. But this Twitter data should not be underestimated. It shows solid word-of-mouth–or Tweets-of-mouth–potential. If you can engage followers with you about your brand, loyal followers are grown. This can happen on Facebook too, of course, but perhaps not with the concentration, purpose, and type of person that Twitter attracts.
The findings are shown in a slide presentation that might seem pretty dull on the surface. But as you watch, I hope you will gain some insights into how to increase your social media effectiveness. Let me know!
Your turn. What have your experiences been with various social media networks, Twitter in particular? Have you observed the gradual shift in Twitter’s direction in the past year? If you are engaged in both Facebook and Twitter, how do you use them differently? Or do you use the same material on both? Are there areas of the social media world you need help with? Let’s see if we can help each other during our discussion.