Blogger: Mary Keeley
Suw Charman-Anderson brought up an interesting concept on The Bookseller’s blog yesterday. View the post here. The idea: What if traditional publishers set up online communities for their authors like those that self-published authors have created to offer support for each other?
Self-published author communities are just what they say they are: a places where these authors can congregate and find a strong sense of community where they can share information and suggestions on a wide range of topics, such as:
- advice on book cover fonts
- how to navigate the self-publishing process
- best ways to download books to attendees’ smart phones at book signings
- book promotion recommendations
- how authors can build a reader community for their books
- responding to specific questions from other authors who are contemplating self-publishing
Suw goes beyond author communities to suggest that traditional publishers also form reader communities and internal communities with their freelancers. Those are intriguing ideas too, with some obvious potential benefit for both publishers and their authors. But today I want to focus on the hypothesis of traditional publishers forming author communities.
There would have to be parameters. It seems self-evident, but for the record, certain privileged information, like contract details, should never be shared. This would be a community where authors would have easy avenues in which to:
- get to know each other and share network opportunities
- obtain endorsements
- cross promote books
- offer feedback to the publisher
- share tips about marketing efforts that were successful
Gone forever are the days when traditional publishers did the bulk of the marketing and promotion for their authors’ books. It’s now each author’s responsibility. But traditional Christian publishers can, and must, think creatively to remain competitive. Creating this kind of community for their authors would be a cost-effective means for them to support their authors in these efforts.
Would you like to know this kind of community is available to you when you sign a contract with a publisher? Can yo think of additional benefits this kind of community might offer authors? How do you think a reader community could benefit both the publisher and its authors?
Traditional publishers forming author communities: interesting concept? Click to Tweet
Providing author communities is one way traditional publishers can think creatively. Click to Tweet