Blogger: Rachelle Gardner
Series: Non-Scary Social Media for Authors
A couple weeks ago Wendy blogged about Social (Media) Anxiety and how overwhelming it can be. Every time we turn around there’s another networking site we’re “supposed” to be on. Wendy advised we all relax and only do what we can do. I agree with that!
But I’ve also noticed that the latest networking site, Pinterest, might be different from all the others. After spending time on it, I think it could be a joy for you to participate in, rather than a chore. See my related post, 13 Things Writers Should Know About Pinterest, for some reasons you may want to consider it.
Assuming you’re already on Pinterest or you’re going to join, here are some tips.
1. Feature your books, along with other things.
No doubt you’ll want to have a board that features your own books. But don’t have only your own books. Add other boards so that you’re not perceived as using Pinterest strictly for self-promotion, which isn’t its stated purpose.
2. Build some boards of other books.
You might have them separated by genre; you might separate out fiction and non-fiction; maybe you want to have a special board with books written by your friends. The point is, share the love!
If you pin a book cover, pin it from the buy page or a page where it’s reviewed. Make sure the pins of your own books link back to the page of your website/blog that includes “buy” buttons.
4. Tag your friends.
If you want to pin your friends’ books, be sure to tag them by including “@TheirPinterestName” in your description.
5. Share what inspires your writing.
Build some boards that feature things that inspire you in writing your books. You might have boards that feature settings reminiscent of a scene, clothing that your characters might wear, items that are prominently featured in a story… the possibilities are endless.
6. If you’re a guy, don’t ignore Pinterest!
To all the men out there: You might not love Pinterest, but if you want women to buy your books, seriously consider having a presence there. I imagine this can become as helpful as blogging for some authors.
7. Make it easy for others to pin from your site.
Have a “Pin It” button clearly visible on your author website and/or blog so people can pin your posts and your book covers.
8. Include helpful book descriptions.
In your pin descriptions under your books, include a brief description of the book, perhaps genre and a tagline, not just the title and author.
9. Follow other users.
Search for boards you find interesting and useful. Use them for inspiration in your writing, or even to research your latest book. Browse Pinterest to get new ideas for characters, situations, settings. There are so many wonderful boards already. Two I like: Vintage imagery from Scholastic (like opening a road map to my childhood) and New York Public library’s Picture of the Day board. There are also some really cool boards created for writers. Here’s one I found, and I’m sure there are hundreds more.
10. Invite your friends.
If we’re going to commit to this, we may as well let people know about it! Once you’ve signed in to Pinterest, hover the mouse over your name in the top right, then click on “Invite Friends.”
If you’re on Pinterest, give us your opinion. What advice can you give to authors?
Bonus: Be sure to read my companion post, 13 Things Writers Should Know About Pinterest, on my blog.
P.S. You can find a lot of info about Pinterest online. However, I found this user’s FAQ post very helpful.