Blogger: Rachel Kent
A client of mine emailed me to update me on her marketing efforts for a new book. She’d never done much marketing to libraries, but decided to try out Library Insider (libraryinsider.com). Library Insider is a purchasable online database of library contact information. My client purchased the information for libraries in her state and sent postcards out with information about her and her book. She’s already seeing results and the book hasn’t even released! She’s been contacted by two different libraries that are asking her to come speak. Isn’t that awesome?! Not only are those postcards publicizing her book, but she is going to get to go to the libraries to meet with and talk to readers.
We’re always looking for readers and libraries are FULL of them.
Libraries may only purchase a few copies of your book at a time, but the more times your book is checked out the more copies they buy. If a library purchases 3 copies and then you go to the library to give a talk and everyone puts your book on their to-be-read list, the library will likely purchase more books to meet the demand. And most libraries are pretty good about replacing books when they’re getting damaged through the standard wear and tear of being read.
It may seem strange to encourage people to check out your book rather than buy it, but in general libraries make a huge contribution to sales numbers for titles. This must be the case because publishers take the time to participate in the American Library Association conventions that are hosted twice a year.
I encourage you to check out Library Insider if you haven’t yet. The website is beautiful and it’s a worthwhile marketing investment in my opinion.
How do you feel about libraries?