Blogger: Mary Keeley
It was inevitable that the word author would evolve to authorpreneur as your publishing responsibilities have doubled in this industry. You can view this development as either a cross to bear or an opportunity for added control of your chance to be published. And then published again. Your perspective plays a major role in managing your writing career.
Several years ago author Kris Tualla defined an “Authorpreneur” as an author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.” I think the term was coined with self- or indie-pub authors in mind, but it’s just as true for today’s traditionally published authors.
That’s why we Books & Such agents consider it part of our job to help clients keep up with the variety of outlets and trends. But so many projections on topics from e-book usage, subscription services, direct-to-consumer sales, brand building, new marketing ideas, and so on, can send my brain to overload. I thought how overwhelmed authors must feel as you try to manage the business side while also writing your next marketable book. It can feel burdensome.
This is when your positive perspective makes all the difference.
The writing journey takes endurance, but there are things you can do to lighten your load, which helps a positive mindset.
Use the Internet and Social Media Efficiently.
These tools of your generation offer you the means to manage your own career. What would you do without the Internet for doing research and for housing your globally available website where readers can find you? I know, social media can become a time suck—cross to bear?—unless you discipline yourself with a daily time limit and use timesaving tools.
Fortunately, technology entrepreneurs saw an opportunity to cash in on a business need. Thanks to them you have a variety of social media management tools to help you save time and organize your activity. Hootsuite is the best known, but there also are newer tools such as SocialPilot, Sprout24, and Agorapulse. Google them to learn more about each one.
It’s tempting to complain about all that authors are responsible for in today’s publishing world. After all, authors in the previous generation didn’t have to handle the business side of publishing. All they had to do was write. Have you heard this from authors? Felt it yourself?
Look at it this way, however. A generation ago the success of an author’s marketing and promotion lay solely in the hands of the publisher’s efforts or shortcomings. The tools of this generation enable you to market and promote your brand and books from your desk or smartphone. You have more power and capability to manage the marketing and promotion of your books and your relationship with your readers.
Develop and Use Good Business Skills Consistently.
Like it or not, authors must develop business skills in order to market and promote your books effectively. You need these skills to promote yourself to agents and editors, because they have to know you can function well in business settings and in front of book buyers. Read business books for authors such as:
- The Better Business Book, by Authors Unite and Tyler Wagner
- How Successful People Think, by John Maxwell
- 5-Minute Marketing for Authors, by Barb Asselin
- The Business of Writing for Children, by Aaron Shepard
- Book Marketing Is Dead, by Derek Murphy
The time is well spent because the skills you learn will enable your can-do perspective.
If you have followed the Books & Such blog for long, you already know most of this. The focus today is on guarding your positive perspective as you navigate your authorpreneur life. Because it just might become the tipping point in your career someday.
When you receive bad news, go ahead and have a day of private disappointment and grieving, whatever that entails. You’re human and it’s healthy to get it out of your system. But wake up the next day reminding yourself of your blessings and provisions, determined to begin afresh. That’s the winning perspective.
How do you see yourself as an authorpreneur? Does your perspective bounce around depending on the bad news or good news you receive? Can you recommend additional tools that help to make your work more efficient?
Positive perspective on your authorpreneur responsibilities may become a tipping point in your career someday. Click to Tweet.