Blogger: Mary Keeley
If you are a writer who blogs, it pays to step back and do a little self-analysis once in a while. Is your blog representative of who you are personally and as a writer? Elements of content, tone, consistency, and authenticity combine to create your blog’s total presentation. They communicate something about you and what you write. Your author presence will benefit most when each element reinforces a unified reflection.
Content
It’s no surprise that your content is the most important factor in attracting people to keep coming back for more. As with all your social media, your blog posts should relate to your brand in some way. Your blog content is an unavoidable reflection on you and your books.
Tone and Consistency
The appealing tone of your matchless voice, the color scheme of your blog site, images and background, even the various fonts you use, create an overall tone for your blog that gives a consistent impression of you, the writer.
How often do you blog, and are you gaining followers consistently? It makes sense that the more frequently you post fresh, compelling content, the faster you will gain followers and grow your audience. Theoretically, a brilliant new post every day will increase your social media numbers exponentially. But let’s face it, in the real world that is unrealistic when you are also trying to write your book in the precious little time available to you while also living your real life. However often you determine you can blog, do it consistently and make up for less frequent entries with consistently fresh and interesting content your loyal followers and visitors will appreciate.
Is your blog language consistent with your writing language? Not identical, but consistent. For example, if you write historical fiction, you probably wouldn’t want to use a lot of contemporary slang in your blog writing. It could leave visitors confused and wondering about the historical accuracy in your novel.
Color and font choice is a personal thing, and they do communicate something about you and your brand. Try to use a color scheme that is consistent with your genre, unless those shades are really distasteful to you. For instance if you write regency novels, a color scheme that includes primrose, Pomona green, and cerulean blue would be consistent. If you write legal thrillers or academic books, you might want to incorporate deep browns reminiscent of the rich wood paneling once used in courtrooms and university libraries. Use of fonts in your blog design that are appropriate for your brand and genre further reinforces a unified impression.
Authenticity
Be yourself. Can you tell that your followers connect with you and your writing from the comments you receive? They will want to come back to your blog if you let them get to know who you are, a little about your background, your strengths and your foibles. So let them see the real you as much as is professionally appropriate. It’s important to growing a loyal audience that connects with you and will want to purchase your books.
Genuine humility and honesty is an attractive character trait, not to mention one that God expects of us. If you have to rush to get a post written and don’t have time to polish it to the quality level your followers are accustomed to, be honest about it, ask them to extend grace, and commit to making the next post extra-special. They will appreciate you all the more.
These elements, communicating a unified representation, will radiate a brighter promotion of your unique personality and the books you write. In the midst of thousands of other blogs, you want visitors and followers to quickly see how you and the books you write are fresh and unique. These factors also apply to your website design, newsletters, and promotional materials.
Did I miss any elements? Are you satisfied that your blog presents a clear and appealing representation of you and your brand? In what ways could it be improved to provide a clearer reflection?
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Carol McAdams Moore
Mary,
There is so much good information in your post. I think that evaluating one’s own blog should be ongoing. Having others “critique” it is also a good idea.
Sometimes I think that blogs for children’s writers are challenging in an additional way. The writer must decide who the audience is (children, tweens, parents, adults who work with children, other writers, etc.). Sometimes the basic children vs. adult audience can be a challenge. That is something that I am really evaluating now. Hmmm. . . I think I need to seek some critiques.
Jill Kemerer
Good point, Carol. I’m interested–do you write children’s books? Is your site currently geared more for parents who are looking for children’s books? A separate tab with things that appeal to children could round it out. (Quizzes, games, links to educational sites…)
Mary Keeley
Thanks for the great ideas, Jill!
Carol McAdams Moore
Jill,
I write for children. My blog has information for adults (primarily children’s ministry workers) and crafts, mission-type projects, and recipes for kids. I love your ideas! I am anxious to add some of those to my blog! Thanks!
Cynthia Herron
Waving at you, Carol! 🙂
I really like your color scheme on your blog, and I think the black font works well with the blue. (And I’m a sucker for your header, which by the way, shouts “Fun!” (Because Jesus IS fun AND so are the shoes… 🙂 )(Oh, guess which pair I like best? Hint: Red’s my favorite color.)
I explored the pages on your website, and I think you cover a nice variety of topics. Great insight, too, on adding the “Projects” page for tweens! There’s something for everyone.
Carol McAdams Moore
Thanks, Cynthia!
Mary Keeley
Carol, I’m glad you brought up that issue. Children’s writers do have an added challenge. Jill offered great suggestions for additions to your blog. You would need to have a selection for various age levels. They will require extra work on your part, but the benefit to you, the author, is that you can learn about the children who participate in the quizzes and games by asking them for feedback. What did they like about each activity? Which one was their favorite, and why?
Carol McAdams Moore
Jill definitely has some great ideas! I am always looking for ways to improve my work! Thanks again, Jill!
Laura Jackson
As an elementary librarian, I think games and anything interactive is a must-have these days. I often put links to author’s websites under my “Useful Links” page on my library site. The kids who come in every day know they can only go to websites on my lists.
I know they’ve discovered new (to them) authors because they liked the page.
Include the info about yourself and your books for adults and librarians, but put some videos and games to capture the kids.
Just my two cents.
Kathryn Barker
This is something I’ve been avoiding….well, maybe, I’ve just put it on a back burner. I know I’d like to re-do my blog site, but haven’t wanted to grind out the details.
These points sure stimulate my thinking and will help in evaluating how and what to change.
Thanks Mary for a clear-cut approach to analyzing my blog!
Jill Kemerer
Kathryn, every year I analyze my blog and website to see if it still matches my style and if there are any new tools I can add. You’re right–it does take time, but it’s worth it. A fresh site is like a clean closet–wonderful!
Kathryn Barker
Great idea Jill. I’ll have to adopt that policy…I do love a clean closet!! LOL
Mary Keeley
Kathryn, now, while you’re working on your manuscript, is a great time to update and focus your blog site to your brand. You’ll gather an audience that has an accurate impression of your writing and of you, the author. You’ll gather a group of readers eager to purchase your book when the time comes.
Kathryn Barker
Thanks Mary…
Jill Kemerer
I’ve been blogging since 2008, and I’ve noticed a big shift this year. I track my social media stats every month, and I found that while comments are down, my page hits continue to climb.
I write contemporary romance for the Christian market. My voice reflects the light humor of my books. I also am passionate about sharing “what works for me” type posts about using social media. As long as the topic appeals to me, I’ll post about it. 🙂
As always, these tips are terrific! Thanks for sharing.
Cynthia Herron
Jill, my comments are down, too, but visitors continue to come. I also went to a new blog schedule in April, but I was mindful to post the new schedule (Weds, Fri.’s) on my home page.
I love your blogging home–it’s visually appealing and you have a warm, inviting tone. AND you are generous to a fault. Well, you know what I mean. 😉
You share lots of helpful links and insights on your site and it’s easy to navigate–something I know I look for when I click on an author’s cyber home.
Jill Kemerer
Thanks so much, Cynthia–you’ve been such a huge support to me. 🙂 I appreciate you!!
Mary Keeley
Jill, it sounds like you already have a unified representation of you and your writing. And the “what works for me” type posts are a great way of giving that attracts visitors to become loyal followers.
Certain times of the year are busier for people than others. The reduction in comments can be a simple indicator that visitors want to read what you have to say, as indicated by the increasing number of hits, but don’t have the time to write a comment right now.
Jennifer Major
Oooh, timely topic, Mary!
I’ve had an online journal/blog since 2001. That’s 12 years!! But that is in a secret location and is only accessible to a few people. Sorry, but hey, it’s not like I’m Beth Moore. More like Betty Boring.
My blog, Tales From the Redhead, is steadily gaining readership, but I do notice that I cannot keep up if I blog more than twice a week. Right now, I’m at once a week, simply because I’m insanely busy. Once June and all its activities are settled, I can pick up the pace again.
I also notice that well known guests up the visitor numbers. So I’m aiming to add an interesting guest now and then.
I do think my blog is a good reflection of me, and lays out my ‘brand’ quite well. Someone who knows a few things about blogs gave it a thumbs up in terms of personality. Which either lets us know she’s losing it, or it’s a compliment and I’m actually not a twit.
lisa
I don’t think anyone would call you Betty Boring 🙂
Jennifer Major
Thank you. Although some days, like today, I should change my name to Debbie Don’t-Say-It.
I even made that little zipper move across my lips, in my head though, in case anyone saw me…
Anne Love
Anything but BB.
Mary Keeley
Jennifer, I agree with Lisa. I doubt anyone would think you’re boring…or in any way ambiguous about who you are and what you write. It’s a natural asset in creating a clear representation through each of the elements of your blog site.
Jill Kemerer
Jennifer, you could NEVER be described as boring! Never!
Jennifer Major
Thank you!
If I do make it to ACFW this year? Well, let’s just say that at the end of the weekend, I’ll be happy if the headline reads “…and no police were involved”.
Jeanne T
It’s been said, but it bears repeating. You. Are. NOT. Betty Boring. 🙂 Your posts are real and personal. Just like you.
Jennifer Major
Thank you, Jeanne, I look forward to getting in trouble with…oops…meeting you!
Cynthia Herron
Mary, I try to convey the same tone on my blog that I would if we were sitting down having a chat over coffee and scones. Or chocolate. 😉
My blog is a mix of encouragement, hope, and slice-of-life vignettes (told with an Ozarkian flair). I also add a dollop of writing journey tidbits and a dash of humor. I want folks to know I’m as down-to-earth at my cyber home as I am in person.
At the end of the day, I want to know, “Have people seen Jesus in me?”
Jennifer Major
Cynthia, that last question is the one I ask myself before I post each entry. Whether I’m doing a post on Bolivia, my kids, my writing or whatever, I want to make sure I’m walking how He would have me walk.
Mary Keeley
“…a mix of encouragement, hope, and slice-of-life vignettes (told with an Ozarkian flair)…a dollop of writing journey tidbits and a dash of humor.” Cynthia, that’s a nicely focused combination to attract your targeted audience to connect with you and your writing. And your design and color scheme are a consistent reflection of these.
“Have people seen Jesus in me?” Yes, that is the bottom line.
Jill Kemerer
When I come to your blog, I feel like I’m sitting at your kitchen table with a cup of coffee. Love your site, Cynthia!
Andrea Cox
Mary, thank you for the wonderful information. I’m learning so much from this blog. Every article has such great quality to it with helpful hints that are fairly easy to apply.
Blessings!
Andrea
Mary Keeley
Andrea, it’s so good to know our articles are helpful to you. That’s what we’re here for.
lisa
I really love visiting people’s blogs and following them in some capacity. Individual voices and passions really stand out in the work people do.
I have a very basic, free wordpress site, but I do my best to make it my own. I write what I love on it and if I become published it does reflect how God has used my voice.
You are good to remind us to keep reflecting on this. Our blog’s are something that really define us as writers and help others know more about us. That’s important 🙂
Mary Keeley
So true, Lisa. Author blogs are a reflection of them and what they write. It’s so important to make sure that reflection is accurate, clear, and appealing.
JJ Landis
My blog readers consistently tell me I am authentic. It means a lot to me to be seen as honest and real. However, sometimes this authenticity makes it difficult to establish myself as a “brand” and to gain followers. So I have to decide – do I want to have integrity and write my heart or do I want to have tons of followers? I wish I had both, but for now I will continue to write what I feel called to write. Thanks for this post!
Mary Keeley
Ooh, good question, JJ. But the answer is there’s an alternative. All the elements I mentioned should reflect you and your brand in your author blog. Your content must be a consistent representation of your author voice and tone, and it should in some way relate to what you write about. That isn’t to say you can’t ever write what is on your heart, but it should have some connection to your writing. In other words, you need to be consistently authentic WITHIN YOUR BRAND on your author blog.
If you want to blog about things that are outside of your brand, you may need to have a second blog. It would be best to keep this personal blog completely separate from your author blog. You don’t want to deter your author blog followers because of personal differences.
Jenni Brummett
Mary, I appreciate your comment about how our blogs need to have consistent representation of our author voice and brand. This comment also overwhelms me because as a pre published author, I’m on a journey to find my voice. Although I suppose that journey is lifelong as we grow and change personally.
I want my blog to be relevant to what I write, and that can be a challenge as a fiction writer.
JJ Landis
Mary, Thank you so much for this reply and information. My blog began as a family blog with pictures and tidbits from our lives. Now I use it for writing. My book that I hope to get published is a memoir, so when I blog it is very personal.
I suppose I should jump on board and start networking more and being a presence online to draw traffic to my blog.
Thanks for this conversation. Looking forward to reading all the other comments.
Christina Kaylor
Thanks, Mary. This is something I’ve thought about, but not to the extent that you’ve presented it. Mine is actually a “grog,” with 7 other women, several of whom are either published novelists or, like me, still in the revising stage. I will pass along your thoughts to them as well.
Cheers.
Mary Keeley
You’re welcome, Christina. I hope it’s helpful to all of you.
Janet Ann Collins
My blog is always about words, books, and kids, and those are things I write about. The posts also appear on Facebook and I’ve gotten more comments there than on the actual blog site. Now that Facebook shows a link instead of the whole post I hope that will change.
Mary Keeley
Interesting, Janet. Aren’t we glad Facebook now provides the links. Thanks for sharing.
Gabrielle Meyer
Mary, not only do I love the content of your posts (and all the agent posts here at Books & Such), but the reader comments are also very encouraging and helpful. It’s one of my favorite stops in the blogosphere. 🙂
My blog is a good representation of me, my passions, my writing and my faith. At this point, I post Minnesota Mondays, because my historical novels are all set in Minnesota, Way Back When-sdays, where I bring in the historical aspect of my writing, and Faith Filled Fridays, because I write Christian Fiction, and because I couldn’t possibly have a blog that represents me without my faith woven in. I like having my schedule focused and consistent. There are some weeks where things change due to guests, book reviews or emergencies that come up in my life, but, for the most part, I keep my schedule. I would agree with Jill and Cindy, my blog hits are up, but my comments are down…interesting.
Mary Keeley
Gabrielle, thanks for your great suggestion. Having a sub-topic for each of the days per week gives an author a multi-faceted reflection in an organized way to maintain consistency.
I’m drawing the conclusion that if your hits are increasing, but comments are down, authors should be encouraged. Although people may not have time to comment on your blog, they still take the time to read them because they don’t want to miss what you have to say.
Jenni Brummett
Gabrielle, your creative use of sub-topics is charming and memorable.
Jean Wise
I have blogged now for more than 4 years. Your advice about being yourself is perfect. Writing from my core being has helped me as writers to find my voice. And when I am honest with my readers and share stories, they connect and comment more often too. Staying true to your brand is important. There have been times I have turned down offers and free books that don’t match up with what I am trying to communicate. There are other places to share those things.
Good thoughts here today Thanks Mary!
Mary Keeley
Jean, you are wise to limit those offers and free books only to those that resonate with what you write about. Thanks for mentioning that.
Natasha Crain
Great post, Mary! Content wise, I do feel my blog is a clear and compelling reflection of who I am and what I want to publish. What I am NOT happy with is my blog title, Christian Mom Thoughts. I launched with that blog title, and after I realized I wanted to pursue publishing, redesigned the site to “co-brand” with my name in preparation. I wish I had just used my name from the beginning as the domain and built the brand on that. Aside from that issue, my title makes it look like the content is geared only at moms…though my content is for moms AND dads (the name was supposed to convey that the writing was from a Christian mom, not that it was only FOR Christian moms).
Blog title fail. 🙂
Incidentally, you can’t just move your platform to another domain, you have to rebuild your fan page. I have 4200+ Facebook fans, so it would not be worth it to “start over.”
Mary Keeley
Natasha, I see the issue, but here is a word of encouragement. Women still are the primary book buyers, especially of books for parents. I haven’t seen any stats, but I’m guessing that trend holds true for visitors on blogs for parents. If the moms like the content, they’ll show it to the dads.
Natasha Crain
Thank you for that encouragement – it’s good to know that the titling went in the direction of book buyers. 🙂
Kathy Boyd Fellure
Thank you for the terrific pointers, Mary. I had to make a decision with my blog to stick with the tone of my novels and not my children’s books. Though both take place at Lake Tahoe, I have a totally different audience for each. Yesterday I got an encouraging text from one of my blog followers. She never leaves a comment on my site, but she left a lengthy text about how much she loves and looks forward to my blogs.
Unlike Jennifer, I am fairly new at this so it was good to hear feedback.
I share my photography with my blogs and that seems to be a hit and is part of my branding.
One question. I had a request from one of my followers to blog one of my poems that is a favorite of hers. It was older material. She knows me personally, many others do not. Was that a blooper for a blog?
Mary Keeley
Kathy, Once in a while it’s fresh to do something a little different. Unless the poem was in opposition to what you write now, it wasn’t a blooper. It may have shown your followers an added dimension to you they didn’t previously know. They like that.
Kathy Boyd Fellure
Thank you, Mary. The poem is another glimpse of me. Keeping a blog fresh takes work and lots of creativity. I appreciate the help.
Jenni Brummett
Kathy, what a wonderful boost to hear from one of your blog followers in that way.
Kathy Boyd Fellure
It really was a boost, Jenni, and truly appreciated.
Kiersti
Very thought-provoking–thank you, Mary! I struggle with knowing how well I’m doing with my blog…maybe partly because I’m not published yet, so I don’t know how much to connect it to my writing. Maybe someday I’ll find someone who can take a look at it and give me some feedback, but for now I just keep trying to figure out which type of posts resonate with readers most, while keeping to some general themes that relate somehow to my writing–Jesus, story, history, the Navajo, racial reconciliation. With a few random ones thrown in now and then just for fun! But I probably need to focus more somehow.
Jennifer Major
Kiersti, I enjoy your blog very much. It’s very well written, has lots of interesting topics and is a calm and soothing place to be.
We bilagaanas need to stick together!
Mary Keeley
Kiersti, now isn’t too soon to focus all the elements of your blog into a unified reflection of you, the author, and your writing. This is how you’ll attract a waiting audience for your books when you are published.
Jackie Layton
Mary, you’ve given me a lot to think about today.
I’m not published and I’ve seen my blog as a place to sit down and relax for a few minutes with visitors as if we were sitting on my back porch. I didn’t want it to be dressy like my front porch but more relaxed.
After reading the comments from today, I’m not sure that I’m growing an audience. I know giveaways increase flow to a person’s blog, but I don’t do that here.
I think I’ll study my backporch blog for a few days and decide what I need to do.
Thanks.
Mary Keeley
Jackie, your blog may need some focus. Ask yourself who is your target audience for your books? Speak to them. Give them a clear impression of who you are and what you write. Using voice that reflects your writing, share interesting information, stories, and thoughts which relate to your brand in some way. Reinforce these with design and color elements that are consistent with the your brand. You can do all these and still be back-porch relatable. And do link your blog to your social media to drive more people to your site.
Jeanne T
Well, it’s late in the day, but I finally get to join the party. 🙂 What a great post, Mary. I appreciate your comments. I think I’m doing some of what you suggested, but you’ve given me much more to consider to make my blog more “me.”
When I began blogging in February, I decided my focus would be on life, relationships and passions of the heart. When I write a post, I want to make sure it fits within those broad parameters. I’ve seen that, when I share some of the issues I’m working through, I tend to get more hits and comments. I try to put a piece of myself into every post, but some seem to resonate more than others. 🙂
I’m definitely going to be working on presenting a more unified representation of my brand and myself.
This blog has been invaluable in helping me better understand writing and all that goes with it. Thanks to you and each agent at Books and Such!
Mary Keeley
You’re so welcome, Jeanne.
Elaine Faber
So far all your responses have been from the ladies who have a blog. As a yet unpublished author, I haven’t started a blog, but have been encouraged to do so. My genre is cozy mystery (g-rated and wholesome with humor and a cat protagonist). What exactly should my blog be about that will be part of my brand? I’ve racked my brain, but I just can’t’ come up with topics to blog about. Any suggestions, anyone? Much appreciated.
Jenni Brummett
Elaine, how about a breakdown of what a cozy mystery is, why you love them and write them? Insight into inspiration for settings, fun cat stories. Just some ideas.
Mary Keeley
Elaine, Jenni gave some good suggestions. Is a cat going to be a central figure in all the books you write? perhaps an occasional cat story where the cat is the protagonist. Or write a very short mystery or riddle and have a contest for a $5 gift card to the first person to solve it. This is a start to get your creative juices flowing.
Anita Mae Draper
This is interesting in that I’ve been staring at my website for a couple weeks wondering how to incorporate the direction it seems to be going in instead of the direction I thought I was heading.
My website says, Welcome to the West, and my business cards say the same, but my most popular blog is about the East and West combined, and I’ve also set a story in the East with nary a cowboy is sight.
Changing a theme/brand like this is a big decision. It also takes a lot of planning using valuable time and effort. What if I change my western-themed brand to encompass more of my writing, but the new direction doesn’t pan out and stalls before it starts?
So if any of you folks are checking out my website and wondering why the home page doesn’t match the main blog, well, there you go.
Mary Keeley
Anita, you are so right. It’s a big decision that needs to be well thought out and prayed over. And now is better than later. A place to start would be thinking about how much you enjoy including the East in your writing.
Angela Brackeen (@angela_brackeen)
Mary, If one’s target market is a certain group of believers, like the ‘None’s’ that you’ve mentioned before on the Books & Such blog, and your book’s tone is a definite representation of that group, would it be advisable to take a blog in that direction–to begin to connect with that specific group?
Mary Keeley
Angela, you need to have your own author presence on your blog for your audience to be able to connect with you. I’m not sure what you mean by “None’s” so I’m not quite sure how to answer you. But yes, the tone of your blog should in some way reflect your writing. And choose content that is of interest to that specific group.
Angela Brackeen (@angela_brackeen)
I apologize, Mary, the term that you used in the past was ‘outlier,’ in reference to a novel that doesn’t conform to genre. I identified with that term because my writing includes elements from several genres. The term ‘Nones,’ that was mentioned at a writers conference that I attended recently, comes from the emergence of the SBNR (Spiritual But Not Religious) community mentioned in an article in the May/June 2013 issue of Spirituality & Health –a group that I identify with, and that is a potential target market for my writing. I had been considering addressing my blog to that group’s interests, but just this morning, an idea occurred to me to blog about each element (faith, community, romance …) on different days of the week. Although I am not sure I can make that commitment! I’ll have to mull it over a bit more! Thank you for your time!
Jennifer Gargiulo
Great post. One question I have a pretty popular blog which gets about 450 hits a day. My book, coming out in August, was picked up by a publisher and is based on my blog (by the same name). While the hits are very encouraging the actual number of followers is stuck on 50. Do you have any ideas on how I can increase them? Thanks!!
Mary Keeley
Jennifer, you could offer incentives to anyone who subscribes by August, like a contest for a free autographed book. You could also announce that you will be seeking influencers for your book from among your current subscribers. Each one will receive a free copy of your book. These sorts of “specials” may be the tipping point for many of the remaining 400 to become committed followers.
kath
All great advice I often wonder how much personal detail should I reveal. yet I know the posts that are honest and heart felt are the ones the readers respond to. It is like they can spot a fake a mile away. Thank you I am happy with the way my blog is shaping up and now I can tweak it with your tips.
Mary Keeley
Kath, you are so right that people can spot a fake a mile away. But readers become loyal to an author with whom they feel some connection. That’s why It is important to let your readers get to know you, your personality, passions, and priorities in life. But maintain professional boundaries and refrain from giving personal details. Your family and your blog followers will appreciate that.
Yvonne Brown
Thanks for the friendly reminders!
Lenore Buth
Mary, I love this post and all the comments, too. Thanks, everyone, for all the helpful pointers.
I’ve been writing my blog since 2008. It’s been fun and also a challenge. Once in awhile I wonder, what more is there to say?
I know the answer, of course. I once worked in a small advertising agency. A big part of my job was turning out weekly information pieces for the 12-15 clients who were builders and developers. Each article was to be unique and feature a client’s current projects or developments. These 350-400 word articles would appear in the same weekend real estate sections of the same newspapers.
The object was to be positive, but accurate, and attract would be buyers, or at least, lookie loos. That meant including contact info, as well.
Did I learn creativity? You betcha. My modest weekly paycheck kept me writing. Now I realize that job provided useful training in keeping at it. I learned, there always is another way to restate the same basic points.
Grace
Thanks for this! I’m a new blogger and am having a lot of trouble with it, basically figuring out what to write. Just stick to my novel writing? The freelancing experience? My personal life? I’m trying to tie everything to my writing, but also keeping in mind those people who simply like to read blogs, but don’t do any writing themselves. You mention a lot about a writer’s “brand.” Do you have any previous posts about what that should look like? I have an abstract idea of what it is, but can’t figure out how to pinpoint and market mine.
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