Blogger: Mary Keeley
If you are a writer who blogs, it pays to step back and do a little self-analysis once in a while. Is your blog representative of who you are personally and as a writer? Elements of content, tone, consistency, and authenticity combine to create your blog’s total presentation. They communicate something about you and what you write. Your author presence will benefit most when each element reinforces a unified reflection.
It’s no surprise that your content is the most important factor in attracting people to keep coming back for more. As with all your social media, your blog posts should relate to your brand in some way. Your blog content is an unavoidable reflection on you and your books.
Tone and Consistency
The appealing tone of your matchless voice, the color scheme of your blog site, images and background, even the various fonts you use, create an overall tone for your blog that gives a consistent impression of you, the writer.
How often do you blog, and are you gaining followers consistently? It makes sense that the more frequently you post fresh, compelling content, the faster you will gain followers and grow your audience. Theoretically, a brilliant new post every day will increase your social media numbers exponentially. But let’s face it, in the real world that is unrealistic when you are also trying to write your book in the precious little time available to you while also living your real life. However often you determine you can blog, do it consistently and make up for less frequent entries with consistently fresh and interesting content your loyal followers and visitors will appreciate.
Is your blog language consistent with your writing language? Not identical, but consistent. For example, if you write historical fiction, you probably wouldn’t want to use a lot of contemporary slang in your blog writing. It could leave visitors confused and wondering about the historical accuracy in your novel.
Color and font choice is a personal thing, and they do communicate something about you and your brand. Try to use a color scheme that is consistent with your genre, unless those shades are really distasteful to you. For instance if you write regency novels, a color scheme that includes primrose, Pomona green, and cerulean blue would be consistent. If you write legal thrillers or academic books, you might want to incorporate deep browns reminiscent of the rich wood paneling once used in courtrooms and university libraries. Use of fonts in your blog design that are appropriate for your brand and genre further reinforces a unified impression.
Be yourself. Can you tell that your followers connect with you and your writing from the comments you receive? They will want to come back to your blog if you let them get to know who you are, a little about your background, your strengths and your foibles. So let them see the real you as much as is professionally appropriate. It’s important to growing a loyal audience that connects with you and will want to purchase your books.
Genuine humility and honesty is an attractive character trait, not to mention one that God expects of us. If you have to rush to get a post written and don’t have time to polish it to the quality level your followers are accustomed to, be honest about it, ask them to extend grace, and commit to making the next post extra-special. They will appreciate you all the more.
These elements, communicating a unified representation, will radiate a brighter promotion of your unique personality and the books you write. In the midst of thousands of other blogs, you want visitors and followers to quickly see how you and the books you write are fresh and unique. These factors also apply to your website design, newsletters, and promotional materials.
Did I miss any elements? Are you satisfied that your blog presents a clear and appealing representation of you and your brand? In what ways could it be improved to provide a clearer reflection?
Does your blog present a clear and appealing representation of you and your brand? @marygkeeley. Click to Tweet.
@marygkeeley shows you ways to analyze your blog’s effectiveness in reflecting you and your brand. Click to Tweet.
How well does your blog site communicate your unique voice and brand? Click to Tweet.