Blogger: Rachelle Gardner
The whole idea of building a platform and marketing your book is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to help you. Today I want to point out the 12 basics of connecting with readers.
1. Create a plan and strategy for connecting with readers—don’t try to do this haphazardly.
2. Understand who your reading audience is.
3. Focus on gathering a reading community, rather than trying to “sell.”
4. Consider whether your blog is the most effective way to gather your reading community. Most author blogs are read by other authors. Are your readers showing up?
5. Utilize all the resources available, including crowd-sourcing and hiring professionals. Don’t try to do it all yourself.
6. Focus on places readers hang out online, rather than writers.
7. Consider social media coaching or at least doing a serious study of it by reading available resources.
8. Avoid one-sided communication on social media. Engage with fans and respond to them.
9. Use social media to its fullest potential, i.e. Facebook campaigns, Goodreads promotions, Pinterest engagement, Twitter chats, author hangouts and interviews on Google+, etc.
10. Choose a couple of marketing/PR avenues that suit you, and become expert at them. Don’t try to master everything at once.
11. Take advantage of the special topic, era, genre and/or content of your book to locate and engage readers.
12. Seek opportunities for local, in-person appearances (book signings, book clubs, writing groups, school visits, workshops, library readings and local area meet-ups.).
Are any of these areas problematic for you? If you haven’t marketed a book yet, what do you anticipate will be the hardest part?
Want to learn more about connecting with readers? Check this out. Click to Tweet.
Here are 12 keys for connecting with your readers. Click to Tweet.
If you want to connect with readers you need a plan & a strategy. Click to Tweet.