Blogger: Janet Kobobel Grant
Can the wrong title destine a book to an early death? Most certainly.
But you can avoid DOA titles by keeping these 3 principles in mind:
1. Avoid negative titles
Most readers prefer positive titles. The …
// by Janet Grant// 17 Comments
Blogger: Janet Kobobel Grant
Can the wrong title destine a book to an early death? Most certainly.
But you can avoid DOA titles by keeping these 3 principles in mind:
Most readers prefer positive titles. The …
// by Mary Keeley// 18 Comments
Blogger: Mary Keeley
As promised in last week’s blog post today I’ll give you Michael Boyle’s last four charges on engaging our culture. The gulf between a Christian worldview and the prevalent views on life, culture, and biblical truth seems …
// by Janet Grant// 36 Comments
Blogger: Janet Kobobel Grant
The holidays bring extra time off for many of us, and our office each year feels the effects of that: Come January, an avalanche of submissions hits our in-boxes with force.
Whether it’s the dreary weather, …
// by Mary Keeley// 71 Comments
Blogger: Mary Keeley
Yesterday a PW Daily article reported that “adult book sales fell in the first half of 2016” compared to the same time period last year, 2.8 percent to be exact. Sounds like more discouraging news, doesn’t it. …
// by Mary Keeley// 75 Comments
Blogger: Mary Keeley
We all have our favorite brands, from toothpaste to cars, and we recognize their packaging when we see them. Almost automatically, subconsciously, our brains send quick reminders of the reasons we prefer them to other similar products. …
// by Janet Grant// 27 Comments
Blogger: Janet Kobobel Grant
Many of us think the toughest part of developing a writing career is finding a publisher. Nope. In actuality, most careers have a slump or two built into them. These often occur just when you think …
// by Janet Grant// 18 Comments
Blogger: Janet Kobobel Grant
If you read the book, What to Expect When You’re Expecting, you probably were motivated to do so to glean as much detail as possible from those who had gone where you had not yet …
// by Janet Grant// 33 Comments
Blogger: Janet Kobobel Grant
What does an agent mean when she says career planning is a big part of what she does with her clients? Isn’t that a bit like saying you paddled your boat through the Colorado River white …
// by Mary Keeley// 25 Comments
Blogger: Mary Keeley
Recently, I read a Harvard Business Review online article by Jeff Rodman, a corporate co-founder. The title, “How I Built a $2 Billion Company by Thinking Small,” is what first caught my eye. This type of topic …
// by Janet Grant// 26 Comments
Blogger: Janet Kobobel Grant
As we tumble into the fall of 2016 and continue the 20th-anniversary celebration of our agency, please join me in taking an instructive look at the writing career of one of my first clients, Joanna Weaver.…