Blogger: Mary Keeley
Last week I blogged on identifying your unique brand, and we had a lively discussion. Picking up on that interaction, this week I’ll offer tips on establishing your unique brand once you have defined it clearly.…
// by Mary Keeley// 62 Comments
Blogger: Mary Keeley
Last week I blogged on identifying your unique brand, and we had a lively discussion. Picking up on that interaction, this week I’ll offer tips on establishing your unique brand once you have defined it clearly.…
// by Janet Grant// 47 Comments
Janet Kobobel Grant
Last week a client who is just beginning to blog asked me how he could improve his work. As I responded to him via email, it occurred to me that each person who blogs has learned certain …
// by Rachel Kent// 41 Comments
Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 …
// by Janet Grant// 34 Comments
Blogger: Janet Kobobel Grant
If you don’t “get” Twitter or aren’t seeing the results you’d like from it, this blog is for you.
As tweets stream down my Twitter home page, I often see entries like these:
“I posted a …
// by Janet Grant// 29 Comments
Blogger: Janet Kobobel Grant
Wendy apologizes that you aren’t reading a blog post from her today. She’s traveling and posting blogs, remembering what day it is, that sort of thing, flitted right out of her brain. She’ll be back next …
Why Sales Numbers and Platform Aren’t as Important as Publishers ThinkRead More
// by Mary Keeley// 41 Comments
Blogger: Mary Keeley
With so much competition for readers and still only 24 hours in a day, writers have to find ways to maximize their efforts to increase their name recognition and their book’s discoverability. I’m going to give you …
// by Rachel Kent// 45 Comments
Blogger: Rachel Kent
Recently I’ve been noticing Facebook using my friends to help advertise things that my friends are unlikely aware they are promoting. By liking a page, Facebook can use your “like” to try to get your friends …
// by Wendy Lawton// 115 Comments
Blogger: Wendy Lawton
I’ve always enjoyed personality assessments. I’ve taken the Myers-Briggs Indicator®, the StrengthsFinder 2.0, and Florence Littauer’s Personality Plus assessment. I’ve tried a number of tests that helped highlight my spiritual gifts. I’m sure there are …
// by Mary Keeley// 54 Comments
Blogger: Mary Keeley
It seems counter-productive that giving your book away results in increased sales. I was unconvinced until I saw hard cold data. The trend continues for both traditionally and self-published books. The secret is to be strategic about …
// by Janet Grant// 59 Comments
Blogger: Janet Kobobel Grant
Book covers are the most effective tool in an author’s marketing arsenal, but I continue to be confounded by how often authors misfire with the unveiling of their covers. The mistake is understandable since, if you …