Blogger: Wendy Lawton
A few years back I blogged about a comment from a frustrated editor. The warning bears repeating. The editor, speaking about a writer we knew, said, “I just wish he would spend less time networking—Twittering and Facebooking— …
Social Networking
Welcoming Readers
Blogger: Rachel Kent
Yesterday, I was reading an article in the CBA Retailers + Resources magazine (April 2015) about welcoming little children into Christian bookstores (to increase sales) by having a large children’s section with toys and books for sale …
Adopt a Cause
Blogger: Mary Keeley
“I must tell you that I think [my client] is a fabulous writer . . . [but] without a platform, we unfortunately will not be able to pursue this project.” Ugh! Is there anything more writers can …
Savvy Response to the #TheDress
Blogger: Janet Kobobel Grant
Last week a dress took center stage online. For those who managed to remain oblivious, here’s the scoop. BuzzFeed showed a photo of a dress that, to some, was blue and black but that others decidedly …
What to Do if Your Blog Goes Viral
Blogger: Janet Kobobel Grant
One of our clients recently had a blog post go viral, with more than 2 million visitors in the matter of two days. Wanting to take advantage of this surprise event, Jennifer asked us agents what …
Finding a Blog Focus
Blogger: Rachel Kent
A Books & Such client asked a great question on Facebook this week. She wanted to know what some experienced bloggers wished they had known before starting their blogs. The majority answered that they wished they had …
Remember Why Readers Seek You Out Online
Blogger: Rachel Kent
At the beginning of this brand new year, I think it will be beneficial for us to be reminded why a reader connects with us beyond the book, especially through social media. We want to establish a …
Surround Yourself with Motivation
Blogger: Mary Keeley
The view out my office window yesterday morning was spectacular. Just the right amount of pure white snow had fallen. But what took my breath away were the trees. They had been clothed in crystal white ice …
3 Tips for Your Marketing Campaign
Blogger: Mary Keeley
Our office is closed for the holidays so we can spend the holidays with our families. This post is from our archives, and is one of our “Best of.” We’ll return with new posts when the office …
Establishing Your Unique Author Brand
Blogger: Mary Keeley
Last week I blogged on identifying your unique brand, and we had a lively discussion. Picking up on that interaction, this week I’ll offer tips on establishing your unique brand once you have defined it clearly.…