Blogger: Wendy Lawton
A few years back I blogged about a comment from a frustrated editor. The warning bears repeating. The editor, speaking about a writer we knew, said, “I just wish he would spend less time networking—Twittering and Facebooking— …
Social Networking
Welcoming Readers
Blogger: Rachel Kent
Yesterday, I was reading an article in the CBA Retailers + Resources magazine (April 2015) about welcoming little children into Christian bookstores (to increase sales) by having a large children’s section with toys and books for sale …
Savvy Response to the #TheDress
Blogger: Janet Kobobel Grant
Last week a dress took center stage online. For those who managed to remain oblivious, here’s the scoop. BuzzFeed showed a photo of a dress that, to some, was blue and black but that others decidedly …
What to Do if Your Blog Goes Viral
Blogger: Janet Kobobel Grant
One of our clients recently had a blog post go viral, with more than 2 million visitors in the matter of two days. Wanting to take advantage of this surprise event, Jennifer asked us agents what …
Finding a Blog Focus
Blogger: Rachel Kent
A Books & Such client asked a great question on Facebook this week. She wanted to know what some experienced bloggers wished they had known before starting their blogs. The majority answered that they wished they had …
Remember Why Readers Seek You Out Online
Blogger: Rachel Kent
At the beginning of this brand new year, I think it will be beneficial for us to be reminded why a reader connects with us beyond the book, especially through social media. We want to establish a …
How to Find and Keep Readers for Your Blog
Janet Kobobel Grant
Last week a client who is just beginning to blog asked me how he could improve his work. As I responded to him via email, it occurred to me that each person who blogs has learned certain …
Just Try It! Discovering New Social Media
Blogger: Rachel Kent
During our Books & Such retreat this week, there was lots of talk about marketing–and of course a major part of marketing involves social media these days. We saw charts showing how Facebook is still the #1 …
Twitter Abuse
Blogger: Janet Kobobel Grant
If you don’t “get” Twitter or aren’t seeing the results you’d like from it, this blog is for you.
As tweets stream down my Twitter home page, I often see entries like these:
“I posted a …
Why Sales Numbers and Platform Aren’t as Important as Publishers Think
Blogger: Janet Kobobel Grant
Wendy apologizes that you aren’t reading a blog post from her today. She’s traveling and posting blogs, remembering what day it is, that sort of thing, flitted right out of her brain. She’ll be back next …
Why Sales Numbers and Platform Aren’t as Important as Publishers ThinkRead More