Blogger: Wendy Lawton
I cringe when I see authors sharing inappropriate or proprietary information on social media or with friends. I know many argue for having nothing to hide but in business (and as published authors, we are businesspeople) that …
Social Networking
How to Use Twitter Polls–and Hearts
Blogger: Janet Kobobel Grant
Want to increase other’s engagement with you on Twitter? Two recent changes might make that more likely.
Late in October Twitter introduced polls.
You can make a benign statement in your poll such as: “Stuffing …
Take a Second Look at Pinterest
Blogger: Janet Kobobel Grant
You’ve probably dismissed Pinterest if: 1) you’re a guy; 2) you’re not lured in by eye candy; 3) you don’t think it’s utilitarian. New data indicate you might want to reevaluate.
Pinterest was launched five years …
The Beauty of Email Newsletters
Blogger: Mary Keeley
Lately, I’ve been encouraging writers to add a newsletter to their audience-building ventures because publishers have come to realize the email list they generate is a more authentic indicator of genuine readers than social media numbers, which …
How Important is a Writer’s Social Media Presence?
Blogger: Janet Kobobel Grant
Publishers care about your social media presence. They care a lot. Actually, they probably care too much. Here’s why: The majority of them don’t know how to judge if your presence will actually result in book …
Is Your Online Presence Ready for Scrutiny?
Blogger: Mary Keeley
Once the Labor Day holiday is behind us, life settles back to a normal routine for many of us. Autumn months are conducive to spending time finishing proposals and preparing them for submission. But wait. You have …
Outrage Fatigue
Blogger: Wendy Lawton
Last week my colleague, Rachelle Gardner, blogged about not embarrassing ourselves online. Wise advice. I’m going to piggyback on her thoughts because just today I’ve counted no less that two dozen cringeworthy posts in my newsfeed.…
Is All Publicity Good?
Blogger: Rachel Kent
While I was in Orlando, FL for the International Christian Retail Show (ICRS), I checked Yahoo news and saw that they were reporting a failed publicity stunt for Grey–the new book by the Fifty Shades of …
Social Media Marketing
Blogger: Mary Keeley
This week socialmediaexaminer.com posted a new report, written by Suzanne Delzio, on the latest trends in social media marketing for small businesses. Because it is based on a recent survey in which almost 25% of respondents …
Moral Responsibility and Writers
Blogger: Janet Kobobel Grant
Last week in the comments to my blog post on social media as the new locale for public shaming, Carrie Padgett mentioned that a lively online discussion was taking place elsewhere about whether authors have …