Blogger: Mary Keeley
My precious grandson leaves for basic training in the Marines soon. I took it in stride when he went away to college. That was a normal part of life, and he’d be back home on weekends and …
Social Networking
Controversial Issues: Engage or Avoid?
Blogger: Mary Keeley
Most writers and bloggers are averse to broaching controversial issues. We would prefer to avoid polarizing subjects because we want to be popular, and writers surely don’t want to lose followers, especially readers. But the truth is …
Internet Marketing Tips
Blogger: Rachel Kent
We all use the internet for marketing these days. It’s the way to reach a large audience with relatively little trouble or expense. I have listed some free and inexpensive marketing ideas in a blog post before, …
Agents will look you up online. Are you ready?
Blogger: Rachel Kent
When I like what I’m reading in a proposal and manuscript, the next step is to look up the author online. I’ll start with a Google search. On Google, I’m hoping to find out if the author …
Building Muscle for Your Brand
Blogger: Mary Keeley
The subject of author brand brings up guttural sounds of anxiety from many writers. Why? Because they are new in their career and haven’t yet put their finger on what their unique author characteristics are. Or, because …
Remember to Follow These Internet Rules
Blogger: Rachel Kent
It’s easy to forget the basics of seeking permission when it comes to using the internet. Photographs of everything are a mouse-click away, and I’ll admit that I’m guilty of clicking “accept these terms and conditions” without …
Timing the Reveal
To reveal or not to reveal details about your book early in the publishing process, that is the question. Let’s debate whether it is better for an author to try to build interest in his book by revealing tidbits along …
What Not to Share
Blogger: Wendy Lawton
I cringe when I see authors sharing inappropriate or proprietary information on social media or with friends. I know many argue for having nothing to hide but in business (and as published authors, we are businesspeople) that …
How to Use Twitter Polls–and Hearts
Blogger: Janet Kobobel Grant
Want to increase other’s engagement with you on Twitter? Two recent changes might make that more likely.
Late in October Twitter introduced polls.
You can make a benign statement in your poll such as: “Stuffing …
Take a Second Look at Pinterest
Blogger: Janet Kobobel Grant
You’ve probably dismissed Pinterest if: 1) you’re a guy; 2) you’re not lured in by eye candy; 3) you don’t think it’s utilitarian. New data indicate you might want to reevaluate.
Pinterest was launched five years …