Blogger: Rachel Kent
It’s easy to forget the basics of seeking permission when it comes to using the internet. Photographs of everything are a mouse-click away, and I’ll admit that I’m guilty of clicking “accept these terms and conditions” without …
Social Networking
Timing the Reveal
To reveal or not to reveal details about your book early in the publishing process, that is the question. Let’s debate whether it is better for an author to try to build interest in his book by revealing tidbits along …
What Not to Share
Blogger: Wendy Lawton
I cringe when I see authors sharing inappropriate or proprietary information on social media or with friends. I know many argue for having nothing to hide but in business (and as published authors, we are businesspeople) that …
How to Use Twitter Polls–and Hearts
Blogger: Janet Kobobel Grant
Want to increase other’s engagement with you on Twitter? Two recent changes might make that more likely.
Late in October Twitter introduced polls.
You can make a benign statement in your poll such as: “Stuffing …
Take a Second Look at Pinterest
Blogger: Janet Kobobel Grant
You’ve probably dismissed Pinterest if: 1) you’re a guy; 2) you’re not lured in by eye candy; 3) you don’t think it’s utilitarian. New data indicate you might want to reevaluate.
Pinterest was launched five years …
How Important is a Writer’s Social Media Presence?
Blogger: Janet Kobobel Grant
Publishers care about your social media presence. They care a lot. Actually, they probably care too much. Here’s why: The majority of them don’t know how to judge if your presence will actually result in book …
Outrage Fatigue
Blogger: Wendy Lawton
Last week my colleague, Rachelle Gardner, blogged about not embarrassing ourselves online. Wise advice. I’m going to piggyback on her thoughts because just today I’ve counted no less that two dozen cringeworthy posts in my newsfeed.…
Is All Publicity Good?
Blogger: Rachel Kent
While I was in Orlando, FL for the International Christian Retail Show (ICRS), I checked Yahoo news and saw that they were reporting a failed publicity stunt for Grey–the new book by the Fifty Shades of …
Moral Responsibility and Writers
Blogger: Janet Kobobel Grant
Last week in the comments to my blog post on social media as the new locale for public shaming, Carrie Padgett mentioned that a lively online discussion was taking place elsewhere about whether authors have …
Social Media: The New Public Shaming
Blogger: Janet Kobobel Grant
While society no longer puts citizens in stocks or pillories, social media is the new town square where you can be publicly humiliated–or humiliate yourself.
In You’ve Been Publicly Shamed, author Jon Ronson contends that the …