Blogger: Janet Kobobel Grant
The current publishing climate isn’t for the faint of heart or weak of spirit; it takes a willingness to experiment to find what will generate the word of mouth to sell books.
How can a writer …
Social Networking
Build Your Platform, Grow Your Audience
Blogger: Mary Keeley
I am traveling from the Books & Such bi-annual retreat for clients today and won’t be able to respond to your comments. Today’s blog was originally posted over a year ago and ignited a great conversation. I …
Growing Loyal Readers
Blogger: Mary Keeley
My precious grandson leaves for basic training in the Marines soon. I took it in stride when he went away to college. That was a normal part of life, and he’d be back home on weekends and …
Controversial Issues: Engage or Avoid?
Blogger: Mary Keeley
Most writers and bloggers are averse to broaching controversial issues. We would prefer to avoid polarizing subjects because we want to be popular, and writers surely don’t want to lose followers, especially readers. But the truth is …
Internet Marketing Tips
Blogger: Rachel Kent
We all use the internet for marketing these days. It’s the way to reach a large audience with relatively little trouble or expense. I have listed some free and inexpensive marketing ideas in a blog post before, …
Agents will look you up online. Are you ready?
Blogger: Rachel Kent
When I like what I’m reading in a proposal and manuscript, the next step is to look up the author online. I’ll start with a Google search. On Google, I’m hoping to find out if the author …
Building Muscle for Your Brand
Blogger: Mary Keeley
The subject of author brand brings up guttural sounds of anxiety from many writers. Why? Because they are new in their career and haven’t yet put their finger on what their unique author characteristics are. Or, because …
Remember to Follow These Internet Rules
Blogger: Rachel Kent
It’s easy to forget the basics of seeking permission when it comes to using the internet. Photographs of everything are a mouse-click away, and I’ll admit that I’m guilty of clicking “accept these terms and conditions” without …
Timing the Reveal
To reveal or not to reveal details about your book early in the publishing process, that is the question. Let’s debate whether it is better for an author to try to build interest in his book by revealing tidbits along …
What Not to Share
Blogger: Wendy Lawton
I cringe when I see authors sharing inappropriate or proprietary information on social media or with friends. I know many argue for having nothing to hide but in business (and as published authors, we are businesspeople) that …