Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Ever been overwhelmed by marketing your book? Perhaps you’re short on extra cash to spend on marketing. Well, I have some ideas for you! I’m going to spend …
Social Networking
Sticky Situations: Social Media Hacking
Blogger: The real Michelle Ule
Location: Not in London, try Santa Rosa, California
The first call came while I was making dinner on a hectic Saturday night with the adorable grandtoddlers and my ailing husband. “Michelle,” asked the wife of …
What’s So Great About: YOU in Your Marketing Plan
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
In my grandparents’ day, news and information passed efficiently in “over the fence” conversations with a neighbor, in local groups, or at church. This contributed to a strong sense of …
Good News: Connecting with an Agent or Editor
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
During the last century, in order to be published, an author would have to type his manuscript with a carbon copy, or in the pre-carbon copy days re-type his …
Taking Advantage of the Times: Online Connections
Blogger: Rachel Kent
Location: Books & Such main office; Santa Rosa, Calif.
Another huge benefit for writers from the advancing technology is the ability to connect with other writers through online writers’ groups: ACFW, RWA, The Writer’s View and many …
Taking Advantage of the Times: Marketing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
The internet is not only a powerful research tool, but it also provides a nearly instant connection with the entire world. Isn’t that a marketer’s dream? The question …
Trendspotting: It’s All About the Reader–and You
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
How often have we been told that we need to know the answer to this imperative question: “Who is your reader?” Writers surprisingly often fail to ask …
Things Writers Should Keep Track Of: Part 3
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Databases and Fans
It’s exciting to receive fan letters though it’s often impossible to respond to each one individually. An author should acknowledge and thank the fans, even …
Workarounds– Here, There and Everywhere
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office
Problem: Catching the attention of an agent and getting him to ask for a proposal or manuscript.
Traditional Solution: Write a smashing query letter, send it to multiple agents and …
Workarounds–Friend of a Friend
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office
Problem: Catching the attention of an agent and getting him to ask for a proposal or manuscript.
Traditional Solution: Write a smashing query letter, send it to multiple agents and …