Blogger: Mary Keeley
I’ve been involved in a number of conversations with clients this week. Inevitably, we ended up brainstorming specific marketing ideas. In each conversation there was a sweet spot between author and agent when two heads working together produced some ideas and a plan that was tailor made for the client and her book. Today, let’s put our heads together and bounce ideas off each other, which you can plan to use in promoting your book.
What we came up with were personalized ideas that won’t require a lot of time or expense but that can have big impact. The thoughtful little things that your readers will remember. This is what I want to focus our brainstorming on today. But before we begin, here are several factors that will enable you to avoid missed opportunities to implement your great ideas.
Brainstorm ideas early in your manuscript writing. In a few weeks one of my clients is taking a research trip to visit the location that first inspired her story. As she was telling me her plans and what she hoped to accomplish, it occurred to me that she should purchase a supply of little trinkets that would represent something significant in her novel. She hadn’t thought of that but seized upon the idea and ran with it. Had we not had our brainstorming conversation, she would have missed the opportunity.
Two heads really are better than one. Another client has been so busy with life and running her organization that she hadn’t checked in with me on all she’s been doing. When she finally filled me in this week, she was overwhelmed trying to keep up. She hadn’t had time to plan for promotions. I gave her some ideas for prizes and her website, which would be quick and easy to employ to personalize her marketing efforts. These ideas were very different than those the first client and I brainstormed; they were specific to her book.
Think of your readers. Brainstorm a list of ideas until your head hurts. Eliminate those that are practically unworkable or too expensive. Next, look at your list from your readers’ perspective. Which of those ideas will make a memorable connection between your reader and you and your book? Once when I worked at Tyndale House Publishers, I helped out with Karen Kinsbury’s book signing at the annual International Christian Retail Show (ICRS). Dozens and dozens of attendees waited in line to get their book autographed. Nothing unique about that. But the little extra she added with the WOW punch were the disposable Polaroid cameras she brought with her. Each person who waited in line had their picture taken with Karen while she focused her attention on them in a short conversation. For the expense of a few instant disposable cameras and a little extra time, she cemented relationships with those readers and created a memory they could take with them.
Now I’m giving you the opportunity for that sweet spot where we can brainstorm personalized ideas for your book. Seize the opportunity! Let’s see how many marketing ideas we can think of for each other’s specific books. It’s inspiring to see how ideas build and shape when multiple minds work together.
When it comes to marketing ideas, don’t brainstorm in a vacuum. Get help from fellow writers. Click to Tweet.
Think of what will be meaningful to your readers when you brainstorm prizes and gifts. Click to Tweet.
Plan early for those little marketing extras so you don’t miss opportunities. Click to Tweet.