Blogger: Mary Keeley
With so much competition for readers and still only 24 hours in a day, writers have to find ways to maximize their efforts to increase their name recognition and their book’s discoverability. I’m going to give you 3 tips to enhance your marketing efforts that don’t require a lot of extra time.
Understand how your book fits in your particular market—your genre.
Before you begin writing, find a niche that hasn’t been covered yet in other books in your genre. That niche is your unique angle, or in marketing terms, your competitive point of difference. As well-written as your book might be, you’ll have a hard time getting a contract if your book doesn’t have a fresh approach, because you’ll be competing with another published author for the same readers, and that author will have drawn them in already.
One of my clients went back and revised her completed manuscript when she heard about another author’s new release, which had too many similarities to hers. It saves time if you do your research to find your unique edge at concept stage, but in this instance she had no way of knowing back then. Imagine the frustration she must have felt. But was it worth the extra time and work? Absolutely, she made the right decision. A publisher wouldn’t have acquired her original manuscript because of the direct competition.
TIP: Highlight your book’s unique differences when talking about it in natural conversation on social media, including on your blog and when guest blogging if you have a casual opportunity to mention it. New writers may find this especially helpful in boosting the growth of their following.
Keep a healthy separation between the professional you and the personal you.
Social media, especially Facebook, is relational and women writers in particular can slip into chatting on too personal a level because we’re naturally relational. This is a mistake for several reasons:
1. Healthy boundaries around your personal life may be crossed,
2. You may create an impression that you and your writing aren’t polished and professional. Remember, agents visit author blogs if they have an interest in the author.
3. Perhaps most importantly, you lose the opportunity to reinforce your author brand.
TIP: Deliberately practice switching gears from personal to professional when you sign in to your social media or write your blog posts. Visualize your target audience as you learn to blend being relational with your professional author voice.
Learn from what other authors are doing.
Follow what other authors in your genre are doing to promote themselves and their books on social media. They’ll have a more robust following, but you may get ideas you can adapt to enhance your own social media strategy. New authors may get discouraged over a slow growth of followers, but this is one area in which they can benefit from those who’ve captured readers before them.
TIP: Look for published authors who write books similar to yours and follow them on social media. Learn from what they do in terms of marketing their book. Author personalities are different so identify what is working for them on the platforms you’re comfortable using and formulate your own ideas.
How well do you separate your professional you from your personal you on your author website, blog, and other social media? What ways have you found helpful to reinforce your brand?
These 3 tips to enhance your marketing efforts don’t require a lot of time. Click to Tweet.
Reinforce your author brand and social media following with these 3 tips. Click to Tweet.