Blogger: Rachelle Gardner
If you’ve done any Facebook Live posts and paid attention to your traffic, you probably already have a good idea of how much more engagement you can get with FB Live versus other kinds of posts. This is especially true if you experiment with various kinds of content, times of day, length, and other variables.
We highly recommend our authors start doing FB Lives, and shoot for about once a week if possible. It seems to work best if you follow a few guidelines (from Facebook Media):
- Let people know ahead of time what time you’ll be live.
- Before you go live, write a compelling invitation and description. (When you click “Start a live video,” you’ll be taken to a page where you can enter your description where it says, “Say something about this video.”)
- Try to speak to your commenters by name while you’re live.
- Let your audience know they can tap on the Follow button on live videos and opt-in to get notifications the next time you go live.
- Facebook recommends staying live for ten minutes, to give people a chance to discover that you’re live.
- Make sure you have a strong signal. WiFi is best.
I’d like to add that a fun, dynamic location is really helpful and makes the experience better for both you and your viewers. You’ll also want to avoid a static, staid, rehearsed video, and don’t look or sound like you’re reading. Don’t be boring!
But the biggest question is always… what the heck do I say on a Facebook Live???
Here we’ve gathered a few Facebook Live ideas.
1. Talk about your book launch.
2. Talk about other authors’ book launches (for books who share your same audience).
3. New things: cover reveals, new website, new title, your latest giveaway, etc.
4. Interview people, authors or not, related to your book topics.
5. Do live Q&A’s with people of interest to your audience.
6. Offer tips and tricks (for anything that would interest your audience—need not be related to your book!)
7. Give some insider info (again — on anything your audience would find interesting).
8. Answer questions from readers (that they send you through FB, Twitter, email, etc.).
9. Talk about your day or some aspect of your life as a writer.
10. Do profiles of other authors.
11. Do TV show reviews, movie reviews, book reviews—anything you love, you can assume your readers may also find interesting.
12. Give a tour of your office, your writing space, even the coffee shop where you write.
13. Report live from any event of interest to your readers. If you’re going to be speaking or teaching at an event, do a FB Live beforehand, sharing what event you’re at, what you’ll be speaking about, etc. Even your pre-speaking nervousness!
14. Do a fun “5 things about me” segment where you share some non-writing-related things about yourself, using visuals or a tour to illustrate. (Thanks Beth V. for this one!)
Hope these are helpful! By the way, this list also works as possible ideas for blog posts or regular Facebook posts. Have fun!
Which of these have you done? What ideas can you add to our list?
Image copyright: chrisdorney / 123RF Stock Photo