Blogger: Rachelle Gardner
Got a terrific non-fiction project you’re trying to sell? Wondering if you have what it takes? Here are some signs of potential future success as a non-fiction author:
1. Established platform. (A tribe of dedicated fans and potential bookbuyers).
2. Experience, expertise and/or credentials in the subject area of your book.
3. A new and exciting idea, with a terrific title. (Yes, they do exist.)
4. A fresh take on a familiar idea. (How many parenting books do we need? Make yours uniquely compelling, and it’s possible we’ll need at least one more.)
5. A strong writing voice that compels readers. The craft of writing counts, even when your message is primary.
6. Felt-need takeaways that matter to the reader. Understand why someone would pick up your book. What would they hope to get out of it?
7. A saleable concept – something people can’t already get for free elsewhere. This can be a tough one considering everything that’s on the Internet.
8. An author’s availability and commitment to playing a strong role in the marketing process.
9. A concept that could lead to logical, saleable ancillary products, should the book take off. (Study guides, DVDs, specialized editions, etc.)
10. Series or sequel potential.