Staying Focused on your Audience
Blogger: Rachel Kent
I know from experience that the longer you keep up a blog the harder it is to find a fresh topic. Book marketing ideas can run thin and you might even feel sick of your audience at times. (I am not sick of you guys at all! I love our group here.)
Because it can be so hard to come up with relevant topics, it can be easy to stray from what you should be writing for your audience to what is easiest to write at the time. For example, as a mom of a young toddler, it would be very easy for me to write a blog about parenting here. My days are filled with the word “no” and my daughter throws some amazing tantrums–great fodder for “interesting” posts. And while many of you can relate and would likely have something to say about toddlers, that’s not what this publishing/writing blog is all about. If we were to continually lose focus here on the Books & Such blog, you all might stop coming by to read what we have to share.
Be careful not to let this happen to you. Don’t drift away from writing and marketing to your target audience. Find out what types of posts draw your readers. Who is your audience? What do they want to read about? Why do they want to visit your blog or Facebook?
If you write a mommy blog, focus your posts to moms.
If you write for teens, make sure your Facebook page and posts appeal to teens.
If you write for men and women who enjoy sports, be sure that your marketing and online posts are appealing to them.
If focusing on one audience or one type of post for so long is becoming tiresome to you, think of ways to make your posts fresh. Here on the Books & Such blog, we enjoy hosting a contest now and then and we can write about movies that were based on a certain book or something like that. Those types of posts aren’t 100% focused on publishing, but they still are relevant in the book world and our audience (you) enjoys them now and then.
You can also interview someone from your target audience or a professional in a relevant field. And you can always ask your readers to suggest ideas to you for posts that would be exciting to them.
What other types of contests and fun posts could you use to keep your blog and marketing fresh and fun?
How good are you at staying focused on your audience when it comes to social media, marketing, blogging, etc.?