Endorsements Start Before the Contract
Blogger: Rachel Kent
You finalized a contract for a new book and your publisher comes to you to ask you for a list of endorsers to send books to. Who are you going to have them approach about endorsing your book?
If you’ve been thinking about endorsements all along, this will be much easier for you. Here are some tips to help you find endorsers for your future projects.
*Attend writers’ conferences and when you form relationships with published authors at conferences, stay in touch with that person in a professional way. Keep it genuine–this isn’t about using someone–it’s about making connections and keeping up on contacts. Sometimes teachers and critiquers will even offer to be included in your potential endorsers list if they love your work. This happened to one of my clients. She was in a morning track with a big name author and that author offered to be included as an endorser in her proposal. This wouldn’t have happened had she not been at the conference.
*Pay attention to those who are experts in your field. Perhaps interview them for your blog or tweet about them or their work. Find a way to help them to take notice of you without it being invasive or “stalker-esque.” If you know that they will recognize your name (in a positive light) when the publishing house sends an email asking if they’d be interested in reading your book for possible endorsement you are good to go.
*Don’t forget that an unpublished writer could someday be a bestselling writer. Treat everyone with the same respect you’d like to be treated with and that future bestselling author could someday agree to endorse your book. Don’t burn bridges by acting like you are better than someone else (I know you all have this one in the bag. You are the best blog group out there!)
*Tell your friends that you are happy to connect with anyone they know who might be a writer in the same genre or subject area that you are. Networking is huge and a friend of a friend is more likely to endorse your book than someone who is not connected to you at all.
*Ask your agent for suggestions. Many times other authors in your agency are happy to help out and your agent would know whom you should ask.
How did you find your endorsements?
Would you be willing to endorse books someday? Which areas/genres are you (will you be) qualified to endorse?
Start thinking about endorsements now. Via lit. agent @RachelLKent. Click to tweet.
Tips to help you find endorsers. Via lit. agent @RachelLKent. Click to tweet.