Marketing & Publicity

12 Keys to Connecting with Readers

Rachelle Gardner

Blogger: Rachelle Gardner

The whole idea of building a platform and marketing your book is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to …

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Platform Isn’t Enough

Rachelle Gardner

Blogger: Rachelle Gardner

Most people understand that it’s difficult to promote a book without first having a platform. However…

A platform is not enough.

To sell copies of your book, you have to actually promote the book.

Shocking, huh?…

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When to unveil your book cover

Janet Grant

Blogger: Janet Kobobel Grant

Book covers are the most effective tool in an author’s marketing arsenal, but I continue to be confounded by how often authors misfire with the unveiling of their covers. The mistake is understandable since, if you …

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Book Covers

Rachel Kent

Blogger: Rachel Kent

I received draft covers for two books this week! I love looking at book covers before they are finalized. This is one of the fun parts of being a literary agent. For one of the books, I …

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2 FAQs about the Road to Publication

Mary Keeley

Blogger: Mary Keeley

Publishing is a complex business, and there is no end to the questions that arise along a writer’s career journey. Many of those I’m asked fall into two categories. 

Why is involvement in social media so important?

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3 Steps to Building an Author Web Site

Janet Grant

Guest Blogger: Kelli Standish

Note from Janet: One of my clients asked me what were key elements for her to have on her author website. She has a book releasing in May, and she wants to provide a stellar spot

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Endorsements Start Before the Contract

Rachel Kent

Blogger: Rachel Kent

You finalized a contract for a new book and your publisher comes to you to ask you for a list of endorsers to send books to. Who are you going to have them approach about endorsing your …

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A New Way to Give Away Books

Rachel Kent

Blogger: Rachel Kent

I’m a member of NoiseTrade because one of my favorite bands, Jars of Clay, gave away an exclusive album on this site a few years ago. I now get the occasional email blast with updates and featured …

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Traditional Publishers Forming Communities: Interesting Concept

Mary Keeley

Blogger: Mary Keeley

Suw Charman-Anderson brought up an interesting concept on The Bookseller’s blog yesterday. View the post here. The idea: What if traditional publishers set up online communities for their authors like those that self-published authors have created …

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Orphaned Books

Wendy Lawton

Blogger: Wendy Lawton

Recent industry news has been filled with reports of editors and publishers changing houses or even leaving to work on their own. When an agent reads those reports, it is often with a deep groan. Another book …

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