Radio Interviews- What Not To Do

Wendy Lawton

Blogger: Kathleen Y’Barbo

Today is Janet Grant’s normal day to blog but since she is still evacuated from her Santa Rosa home we are once again going to replay one of the blogs written by long-time Bookie, Kathleen. Her background (Texas A&M Aggie) is in marketing, so today you’ll get to enjoy some more of her wisdom, along with a few other Bookies. [You may notice a picture of Wendy heading up this blog. That’s only because I (Wendy) am the one who posted Kathleen’s blog.]

Things are still complicated at Books & Such. So far, Janet, Rachel and Michelle and their families are safe. At last report as of the writing of this blog fires were about two miles from Janet’s home and on the direct path, but reports, while sketchy and ever-changing, read that firefighters feel they finally have some containment on this particular fire. We appreciate your continued prayers as homes and the Books & Such office are still at risk from these devastating and unpredictable fires.
And thanks, once again, Kathleen, for stepping in!

A few years back, the Books & Such experts weighed in on ideas for making the most of radio interviews. In the process of gathering all those valuable tips, I also got some what-not-to-dos that I just had to share.

“I have an iPhone. Its ring tone sounds like an old Ma Bell telephone, and it is loud. When we began the second half of a one-hour in-studio interview discussing my book How to Keep Your Inner Mess from Trashing Your Outer World, I set my phone’s timer for 30 minutes so I’d have a sense of how much time was left. I was smart enough to silence the ringer. With 45 seconds to go, while the host was signing off, the timer sounded off. I learned that silencing the ringer on an iPhone doesn’t silence the timer.” ~~Bill Giovannetti,

“I did several radio interviews for my novel, Refiner’s Fire, which my publisher set up through a media group. At the end  of an interview, the host said, ‘I’d like you back when your next book comes out.’ When the next book did come out, I assumed my publisher was again going to set up the radio interviews, so I never followed up. Lesson: never assume. Once you make a great contact, keep it on file and pursue it, on your own if need be. My failure made me miss a good opportunity.” ~~Sylvia Bambola,

Lest you think that all interviews end in a less-than-ideal way due to something you’ve said or done, let me leave you with this:

“I’d say don’t panic if you think things went wrong. I thought I must have messed up when hosts cut me off very early and abruptly in Minneapolis during the drive home show-until I found out the bridge had collapsed during the interview. It has made me more mindful that our words on radio could be the last someone hears.” Karen Whiting,

So, what can you dare to share? Help those of us whose knees knock when the interview’s name shows on the caller ID to know that no matter what, even if the worst happens, God can turn it around.