Author Archive

Establishing Your Unique Author Brand

Mary Keeley

Blogger: Mary Keeley

Last week I blogged on identifying your unique brand, and we had a lively discussion. Picking up on that interaction, this week I’ll offer tips on establishing your unique brand once you have defined it clearly.…

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Identifying Your Unique Brand

Mary Keeley

Blogger: Mary Keeley

Often I talk to writers who are confused about the necessity of author branding and what goes into determining their unique brand. The quick answer is that the best way to guard your author identity is to …

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2015, A Year for Hope

Mary Keeley

Blogger: Mary Keeley

Inevitably, December sneaks in through the back door while we’re still cleaning up the dining room after Thanksgiving. Rude, isn’t it. In another week, editors will cease entertaining submissions and focus on finishing current projects before taking …

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Happy Thanksgiving

Mary Keeley

Blogger: Mary Keeley

Despite the death of roughly half the Pilgrims during the first harsh winter of the Plymouth colony, the grieving survivors celebrated several days of thanksgiving to God for his care and bountiful harvest the next year. Though …

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Let the Juggling Begin

Mary Keeley

Blogger: Mary Keeley

This week my daughter emailed a photo of our dear grandchildren forming the dough for our family’s most cherished Christmas cookies. My first thought when I saw it was, Really . . . you’re that on top

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The Publishing Roller Coaster

Mary Keeley

Blogger: Mary Keeley

Just when we think the industry might be settling down for a while, we learn of another publishing house acquisition here or discontinuation of a line (usually fiction) there. Add staff changes and career re-directions to the …

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Tackling Controversial Topics

Mary Keeley

Blogger: Mary Keeley

How could anyone stateside miss the US federal and state mid-term election that was held two days ago. Lots of controversy surrounded debates and races, and I’m fairly confident none of you misses the barrage of negative …

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Create a Professional Persona

Mary Keeley

Blogger: Mary Keeley

I’m away at our agency’s bi-annual client retreat and won’t be able to respond to your comments today. But I hope this topic on how to create a professional persona for industry professionals will generate lots of …

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Touch Your Readers’ Deepest Needs

Mary Keeley

Last week my husband brought home a movie he thought I would enjoy.  Gene Shalit called the movie “unforgettable.” We settled in to enjoy this “passionate and heartwarming story,” but not even the impressive cast could overcome the disappointment we …

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Optimism Is Contagious

Mary Keeley

Blogger: Mary Keeley

I try to keep up with publishing trends in order to advise clients knowledgeably and report new developments to all of you. For some time news updates have been sobering. But we won’t rehash. Today is a …

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