Author Archive

Let the Juggling Begin

Mary Keeley

Blogger: Mary Keeley

This week my daughter emailed a photo of our dear grandchildren forming the dough for our family’s most cherished Christmas cookies. My first thought when I saw it was, Really . . . you’re that on top

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The Publishing Roller Coaster

Mary Keeley

Blogger: Mary Keeley

Just when we think the industry might be settling down for a while, we learn of another publishing house acquisition here or discontinuation of a line (usually fiction) there. Add staff changes and career re-directions to the …

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Tackling Controversial Topics

Mary Keeley

Blogger: Mary Keeley

How could anyone stateside miss the US federal and state mid-term election that was held two days ago. Lots of controversy surrounded debates and races, and I’m fairly confident none of you misses the barrage of negative …

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Create a Professional Persona

Mary Keeley

Blogger: Mary Keeley

I’m away at our agency’s bi-annual client retreat and won’t be able to respond to your comments today. But I hope this topic on how to create a professional persona for industry professionals will generate lots of …

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Touch Your Readers’ Deepest Needs

Mary Keeley

Last week my husband brought home a movie he thought I would enjoy.  Gene Shalit called the movie “unforgettable.” We settled in to enjoy this “passionate and heartwarming story,” but not even the impressive cast could overcome the disappointment we …

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Optimism Is Contagious

Mary Keeley

Blogger: Mary Keeley

I try to keep up with publishing trends in order to advise clients knowledgeably and report new developments to all of you. For some time news updates have been sobering. But we won’t rehash. Today is a …

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Timing Book Promotions

Mary Keeley

Blogger: Mary Keeley

We talk a lot about the importance of writers promoting your books and advise that this becomes your full-time job when it releases. Equally important is timing book promotions to reap the greatest return for your effort. …

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When Doubt Niggles

Mary Keeley

Blogger: Mary Keeley

You know the feeling. You’re plugging along feeling like you’re doing okay, and then a disruptive thought pops forward from the back of your mind, haunting, accusing: This isn’t good enough. What were you thinking? The Bible …

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Goals and Long-Range Planning

Mary Keeley

Blogger: Mary Keeley

I have a confession to make. Today’s blog is an update of a post I did last year at this time. I realized about midnight that the blog I had scheduled for today is too similar to …

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Be Diligent and Let Your Agent Do the Talking

Mary Keeley

Blogger: Mary Keeley

Publisher mistakes happen. Oversights occur. Disagreements with your publishing team take place. Delays cause negative ripple effects. Any one of these can have a detrimental, sometimes devastating, effect on your book during the production process. Not if

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