Author Archive

Touch Your Readers’ Deepest Needs

Mary Keeley

Last week my husband brought home a movie he thought I would enjoy.  Gene Shalit called the movie “unforgettable.” We settled in to enjoy this “passionate and heartwarming story,” but not even the impressive cast could overcome the disappointment we …

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Optimism Is Contagious

Mary Keeley

Blogger: Mary Keeley

I try to keep up with publishing trends in order to advise clients knowledgeably and report new developments to all of you. For some time news updates have been sobering. But we won’t rehash. Today is a …

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Timing Book Promotions

Mary Keeley

Blogger: Mary Keeley

We talk a lot about the importance of writers promoting your books and advise that this becomes your full-time job when it releases. Equally important is timing book promotions to reap the greatest return for your effort. …

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When Doubt Niggles

Mary Keeley

Blogger: Mary Keeley

You know the feeling. You’re plugging along feeling like you’re doing okay, and then a disruptive thought pops forward from the back of your mind, haunting, accusing: This isn’t good enough. What were you thinking? The Bible …

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Goals and Long-Range Planning

Mary Keeley

Blogger: Mary Keeley

I have a confession to make. Today’s blog is an update of a post I did last year at this time. I realized about midnight that the blog I had scheduled for today is too similar to …

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Be Diligent and Let Your Agent Do the Talking

Mary Keeley

Blogger: Mary Keeley

Publisher mistakes happen. Oversights occur. Disagreements with your publishing team take place. Delays cause negative ripple effects. Any one of these can have a detrimental, sometimes devastating, effect on your book during the production process. Not if

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A Winning Strategy

Mary Keeley

Blogger: Mary Keeley

Agents often remind writers to be patient during the journey to representation. But it doesn’t stop there. We continue to remind our clients on their journey to publication…or re-publication…as well. This isn’t only wise advice or a …

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A Writing Entrepreneur

Mary Keeley

Blogger: Mary Keeley

We talk often talk about the craft of writing and aspects of the writing life here on the Books & Such blog. Today, I want to view you as a writing entrepreneur and talk about what that …

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Getting through a Creative Dry Spell

Mary Keeley

Blogger: Mary Keeley

Our greatest desire for this blog is to provide fresh information and perspective on the life and business of writing. It’s no small task to do this consistently. Occasionally, okay speaking for myself, more often than you …

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The Perfect Title

Mary Keeley

Blogger: Mary Keeley

An editor contacted me this week to inquire about a client’s proposal. The editorial team is interested in the author’s nonfiction book but asked if she’d be willing to tweak her approach slightly and give it a …

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