Author Archive

Best of the Blog 2009: MARKETING MATTERS: Bragging Rights and the Author’s Bio

Kathleen Y'Barbo

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Bragging rights. How many of you cringe when forced to brag about yourself? Count me in your number. There’s something about tooting your own horn that makes the music sound …

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MARKETING MATTERS: Radio Interview No-No’s

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands, Texas PR Office

Weather: Gorgeous Texas fall day – sunny with a high in the 60s

Last week, the Books & Such experts weighed in on ideas for making the most of radio interviews. …

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MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your Books

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo

Location: The Woodlands, Texas PR Office

Weather: Chilly and wet

Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, …

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MARKETING MATTERS: From the Stage to the Screen, Tips for Talking on the Telly

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands PR Office

Weather:  Finally fall in Texas! 50′s – Brr!

For those of you who are just beginning to brave the spotlight and do public speaking, bravo! To make the most of your speaking …

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MARKETING MATTERS: Talking Points–Ten Tips for Taking the Stage

Kathleen Y'Barbo

Blogger: Kathleen Y’Barbo

Location: The Woodlands, TX

Last week we talked about public speaking as a way to reach potential readers. I hope some of you who were reluctant have decided to take the plunge. For you and for those …

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MARKETING MATTERS: Speaking of Sales

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands, Texas PR Office

Weather:  Sunny, high in the low 60s

Anyone who has been a writer for long has been confronted with this question: Do you do speaking engagements? For some, this question is …

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MARKETING MATTERS: Can You Hear Me Now?

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo

Location:  The Woodlands, Texas PR Office

Weather: Soggy and 60s

For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …

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MARKETING MATTERS: More Blogging About Branding

Kathleen Y'Barbo

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Another Blue Norther due this afternoon

I’ve enjoyed reading all the responses to my question about branding. As I wrote last week, the consensus is there’s really no consensus. …

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MARKETING MATTERS: Branding

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Blue Norther coming! Translation: 90s to 50s in one afternoon

Last week I asked for you to send me your thoughts, rants, raves, and ponderings on the topic of …

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MARKETING MATTERS: Blogging Your Brand and Other Internet Ideas

Kathleen Y'Barbo

Blogger:  Kathleen Y’Barbo, Publicist

Location:  The Woodlands, Texas PR Office

Weather: Low 80s and sunny

Creating an online presence is essential for today’s author. Few would argue with this statement. Most have jumped on the Internet bandwagon with websites. Many …

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